About
PEOPLink is a non-profit development organization, incorporated in Maryland in 1996 under Section 501(c)(3) of the IRS Code. Its mission is to help small and medium enterprises (SMEs), that are the main engines of income and employment in most countries, to benefit from the exciting new opportunities offered by global e-commerce.
All of PEOPLink's activities are based on its e-commerce platform www.OpenEntry.com (formerly www.CatGen.com). OpenEntryoffers free e-commerce catalogs to SMEs worldwide all powered by tools on Google's "cloud".
However, in order to generate the visibility and credibility necessary for global e-commerce, business networks (such as chambers of commerce, industry associations, and trade promotion organizations) can use OpenEntry to aggregate their members' individual catalogs into searchable network markets. OpenEntry's many features makes it the most comprehensive e-commerce platform available for networks of SMEs worldwide.
The World Information Technology and Services Alliance (www.witsa.org - "members represent 90% of the world IT market") selectedOpenEntry for its 2004 Global IT Excellence Award for Digital Opportunity and the United Nations Development Programme conducted an evaluation in Nepal (http://ictdegov.org/e-gov/e-comm/nepal-artisans-exec-summ.pdf) and concluded that:
"The largest impact of implementing this 'pro-poor' e-commerce approach was on income and employment. Firms using it reported jobs that were directly attributable to the on-line promotion. . .3918 women" and that "a relatively inexperienced group of young IT professionals could, with the proper tools, create employment for themselves while providing e-commerce services to local SMMEs."
A few examples from the 1400 CatGen implementations in 44 countries are as follows:
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www.modishandicrafts.com
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www.douropreto.com
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www.catgen.com/angkorhotels
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